Cinco De Mayo Target

COCKTAILS

Classic margarita

Tequila mimosa

Paloma

Colsa martini

Mexican mule

Blackberry sage

Ginger lime fizz

Lemon lavender

MOCKTAILS

Fully loaded ad solution that is placed within relevant images of the content on a page, where users are focusing most of their attention.

Pairs well with our In-Image unit

Directions

Run lime wedge around the outer rims of 2 rocks glasses and dip rims in salt. Set aside. In a cocktail shaker, combine tequila, Cointreau, and lime juice. Fill with ice and shake until thoroughly chilled, about 15 seconds (the bottom of a metal shaker should frost over). Fill glasses with fresh ice and strain margarita into both glasses. Garnish with lime wheels and serve.*

Ingredients

1 lime wedge, plus 2 lime wheels for garnish 1 tablespoon coarse salt, for glass rims 4 ounces (120ml) high-quality blanco tequila (see note) 2 ounces (60ml) Cointreau 1 1/2 ounces (45ml) fresh juice from 2 limes

Directions

Leverage standard creative assets to run on GumGum's custom In-Image and In-Screen placements that outperform standard IAB creative ads.

Simply mix the tequila, grapefruit juice and simple syrup in a pitcher. Stir and refrigerate until ready to serve or keep it on ice on the buffet table. Pour the desired amount of the tequila/juice combination in a champagne flute and top with chilled sparkling wine. Add a fun garnish (fresh herbs or fruit are great options. Serve Pro Tip: If you're looking to lower the alcohol content swap in club soda for the sparkling wine.*

Pairs well with our GumGum Standard unit

Tequila mimosa

Ingredients

1 ounce of tequila ¾ ounce simple syrup 2 ounces grapefruit juice 3 ounces dry white sparkling wine

Directions

The In-screen unit is consistent and memorable – using a variety of animations and rollover features to capture the user’s attention, it remains in view at the bottom of the screen as users scroll through relevant content on the screen.

Salt the rim of the glass by rubbing a grapefruit wedge around the edge and dipping it onto a small plate of salt. Mix the tequila, grapefruit juice, sparkling water, lime juice, and agave nectar into the glass. Fill the remainder of the glass with ice. Adjust sweetness to taste. Garnish with grapefruit wedge.*

Pairs well with our In-Screen unit

Paloma

Ingredients

2 ounces tequila 2 ounces fresh grapefruit juice, plus wedges for garnish 2 ounces sparkling water ½ ounce lime juice ¼ ounce agave nectar or simple syrup, or to taste Coarse sea salt, for the rim of the glasses Ice

Classic margarita

Directions

This high-impact and visually engaging unit increases your brand’s message visibility through an expanded real estate opportunity. It is fixed at the bottom of the user’s screen or image and will expand as the user swipes up (on mobile) or hovers (on Desktop). When the unit expands, the ad takes over a much larger and broader real estate on the user’s screen.

In a large cocktail shaker, muddle blackberry, sage, & sugar. Add tequila, grapefruit juice & crushed ice. Shake well, then pour everything into 12-oz. rocks glass or julep cup (you can also use a mason jar like we did). Garnish with sage and serve. Or, if you prefer a cleaner drink, strain into glass over crushed ice. *

Pairs well with our Expandable Video units

Blackberry sage

Ingredients

2 oz. tequila 1 oz. grapefruit juice (freshly squeezed) 3 large blackberries 8 sage leaves 2 cane sugar cubes

Directions

The In-Screen unit is consistent and memorable -- it remains in view at the bottom of the screen as users scroll through relevant content on the screen.

Add the tequila and grapefruit juice to a cocktail shaker filled with ice. Shake well and then strain into a highball or rocks glass. Add ice to the glass and then top off with ginger beer. Add simple syrup or agave if needed.*

Pairs well with our In-Screen Frame unit

Mexican mule

Ingredients

2 oz tequila 2 oz freshly squeezed grapefruit juice Ginger beer Ice Simple syrup or agave if desired

Directions

Grab user attention with In-Image 06: Canvas ad solutions that transform relevant images on the page into high-impact videos with user-initiated sound over premium, non-pre roll inventory. The video then resolves into an In-Image ad unit to further engage users.

Combine tequila, vermouth, and grapefruit bitters into a mixing glass with ice. Stir well. Strain contents into a coupe glass with fresh ice. Garnish with a grapefruit twist.*

Pairs well with our 06: Second Canvas unit

Colsa martini

Ingredients

1.5 oz of tequila .5 oz white vermouth 2 dashes of grapefruit bitters 1 grapefruit twist

Directions

Complement your display media buy with GumGum’s integrated ad experience in streaming TV and connect with your audience across untapped premium inventory.

Blend together first 3 ingredients in a food processor or blender. Pour over glass filled with crushed ice. Add the sparkling orange juice and top off with club soda. Stir. Garnish with grilled pineapple slice.*

Pairs well with our CTV Video unit

Ingredients

½ cup grilled pineapple 2 tbsp lime juice 1 tsp honey 2 tbsp. sparkling orange juice club soda

For the grilled pineapple

In a small bowl, combine the honey, lime juice, and cinnamon and whisk to blend. Set aside. Remove the husk from the pineapple and slice into 1-inch thick rings, and place on a preheated grill. Baste slices with marinade while cooking. Cook 4-5 minutes each side until nicely caramelized. Transfer the pineapple to a bowl and place in the fridge until cold.

Ingredients

2 tbsp honey 1 tbsp fresh lime juice 1 tsp ground cinnamon 1 ripe pineapple, cut into rounds

Directions

Grab your favorite Instagram or Facebook posts to make an impact on GumGum’s platform.

Combine in shaker with ice and shake until cold. Strain into glass and top off with club soda. Garnish with fresh lavender. (We may have added a teeny bit of blue food coloring to make it the color we wanted – not even a full drop, just a tiny bit on the end of a toothpick. Lavender Simple Syrup: Combine 1/2 cup water, 1/2 cup sugar, and 1 tbsp dried lavender to a sauce pan. Bring to a boil then turn off the heat. Let mixture cool in the pan and then strain out the lavender.*

Pairs well with our GG Native unit

Lemon lavender

Ingredients

1/4 cup fresh lemon juice 1 1/2 tbsp lavender simple syrup (See below) 1/4 tsp grenadine 3 dashes bitters

Pineapple passion

Directions

Easily repurpose your favorite Instagram or Facebook stories to create stunning experiences on more than hundreds of premium publishers.

Combine ingredients in a pitcher. Taste and adjust lime juice as needed. Serve cold.*

Pairs well with our GG Stories unit

Ginger lime fizz

Ingredients

12 ounces ginger beer 4 ounces seltzer water 1/2 to 1 ounce fresh squeezed lime juice Limes, for garnish

It’s Fiesta Time: Cinco De Mayo is here and we’re ready to celebrate with you! To get the party started, we’ve compiled a list of your favorite festive drinks, paired with GumGum’s high-impact ad units. Please enjoy! Cheers!

*Source: Serious Eats

*Source:Garnish with Lemon

*Source: Love & Lemons

*Source: Two Tumbleweeds

*Source: Treats + Eats

*Source:Town & Country

*Source: The Merry Thought

*Source: Naturally Ella

*Source: The Merry Thought

CHEERS!